All About 2016

The organisers of Fulcrum Awards announced the winners on Saturday, September 24th at a gala evening in Aamby Valley, Lonavla. The grand awards night saw an audience of over 500 professionals from the communications business. Keeping the theme of the awards - To Honor Excellence in the Communications Profession, the awards ceremony commenced with the announcement of The Lifetime Achievement Award. Mr Irfan Khanwas bestowed with the recognition. A jury of 17 eminent communications leaders, which was chaired by Mr. Sunil Gautam decided the winners.

The other category winners were basis the entries submitted. The winners were chosen through online and offline judging. The complete winners list is given below.

 

2016 WINNERS

 

TECHNIQUE CATEGORY

TECHNIQUE AWARDS - BEST USE OF CONTENT

Adfactors PR - Goa Tourism Development Corporation: Tourism by Tourists

 

TECHNIQUE AWARDS - BEST USE OF CREATIVITY

Adfactors PR - Fevicol (Pidilite Industries): Shramdaan Divas- Bringing dignity into the lives of carpenters

 

TECHNIQUE AWARDS - PR EVENT OF THE YEAR

Flipkart - Flipkart: Big Billion Days 2015: The human side of India’s largest sale event turning negatives into positives

 

TECHNIQUE AWARDS - BEST USE OF DIGITAL & SOCIAL MEDIA

MediaMedic Communication - Janssen: Me Without Migraine 

 

TECHNIQUE AWARDS - BEST INTEGRATED COMMUNICATIONS CAMPAIGN OF THE YEAR

Adfactors PR - Fevicol (Pidilite Industries): Shramdaan Divas- Bringing dignity into the lives of carpenters

 

Technique Awards - Best Use of Evaluation & Measurement

Genesis Burson-Marsteller - Immunization Technical Support Unit (ITSU): One shot against seven deadly diseases 

 

Technique Awards - Best Public Affairs Campaign

Integral PR - Consortium of Global Private Equity Firms: Listing of the Stock Exchanges in India - A campaign to tackle the issue of non-responsiveness of the authorities to list stock exchanges in India 

S.P.A.G - Partnership To Fight Chronic Diseases: Time to Unburden - Commitment to reduce the NCD burden in India through a multi-sectoral approach  

 

Technique Awards - Issue and Crisis Management

Adfactors PR - Jet Airways: The Flight from Brussels 

 

Technique Awards - Best Internal Communications and Employee Engagement

BLAQ - Asian Paints Ltd: Voice of Customer  

Standard Chartered Bank India - Standard Chartered Bank India: IOU 

 

Technique Awards - Best New Product Brand Built Through PR

Adfactors PR - Godrej Security Solutions: Goldilocks - My Personal Locker for Everyday Valuables! 

 

Technique Awards - Most Impactful Media Campaign

Genesis Burson-Marsteller along with Wordswork - National Basketball Association Pvt Ltd India: Go Big Go NBA 

 

Technique Awards - Best Use of Community Engagement of the year

Viacom 18 Media Pvt Ltd - Viacom 18 Media Pvt Ltd: Saving India’s Cinematic Legacy One Frame At A Time 

Adfactors PR - Fevicol (Pidilite Industries): Shramdaan Divas- Bringing dignity into the lives of carpenters 

 

Special Awards

Special Awards - In House Team of the Year

Godrej Group - Godrej Group Corporate Communications Team 

 

Special Awards - In House Innovation of the Year

Special Commendation to: 

Viacom 18 - In House Corporate Communications Team

Flipkart Internet Pvt Ltd - Team Flipkart Stories (Internal) 

 

Special Awards - Boutique Consultancy of the Year

Ideosphere Consulting Pvt Ltd

 

Special Awards - Mid Size Consultancy of the Year

S.P.A.G.

 

Special Awards - Large Consultancy of the Year

Adfactors PR Pvt Ltd

 

Individual Awards

Individual : Consultancy Professional

Lifestyle Luxury & Sports  

Neha Mathur Rastogi, CEO, Wordswork

Technology & Telecom  

Shivalika Chadha, Senior Account Director, Avian Media Pvt Ltd

Government Affairs Advocacy and Community  

Sharmistha Ghosh, Head CSR & Advocacy, Avian Media Pvt Ltd

Start Ups  

Eshant Arora, Associate Vice President, Value 360 Communications

BFSI & Corporate  

Hemant Batra, Senior Vice President Financial Services, Adfactors PR Pvt Ltd

 

Individual - In House

Hospitality & Travel  

Ajay Jasra, GM Corporate Affairs, SpiceJet 

Auto  

Bhartendu Kabi, Head Corporate Communications, Hero MotoCorp Ltd, Weber Shandwick

Technology & Telecom 

Archana Mohan, Dell India Pvt Ltd

Start Ups  

Aman Dhall, Group AVP and Head of Communications, PolicyBazaar.com

BFSI & Corporate  

Sujit Patil, VP Head Corporate Communications, Godrej Industries Ltd 

 

The awards night was hosted by The PRomise Foundation and supported by SCoRe and Reputation Today magazine. The awards were open for both in-house and PR consultancies where communication teams could nominate their work and individuals could nominate themselves for various categories.