The Fulcrum Awards 2017 will be divided under four sub heads with an objective to recognise both Individuals and team contribution and they will be:

1.    Technique Awards: Categories under this will judged outstanding campaigns underatken in January 2016 - December 2016

2.    Consultancy Professional: These are individual categories that will honour professionals from PR consultancies

3.    In-house Professional:There are  individual categories that acknowledge the stars from corporate communication world (In-House                        professional should be born in or before 1977 and consultancy individual in or before 1980.)

4.    Special Awards: These will honour Seven outstanding entities.

The entries will highlight the work undertaken for the period of January 2016 - December 2016