Judging Criteria

THE JUDGING PROCESS

The jury will be split into panels and will read and pre-score all allocated entry forms, considering any supporting materials submitted. The jury pre-scores will be combined and the highest scoring entries will determine the shortlists. 

The jury will meet to discuss the highest scoring entries and then agree on the winner for each category. The shortlists of Technique and Special Awards category will be announced by August. Please note there will be no shortlists announced for Individual Inhouse or Individual Consultancy categories. The winners will be announced at the awards ceremony in September.

Please note that none of the jury member will enter their organisation entries.

Jury meet of 2016 

 

WHAT WILL THEY KEEP IN MIND  

 

TECHNIQUE CATEGORY

The jury will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry.

Few questions in the entries should not exceed 1000 words in total and should relate to work undertaken between January 2016 – December 2016.

Please consider your entry title very carefully as we will use your exact wording on the award, should you win. Concise and to the point is always best!

Each entry must include information under the following headings:

  • Objective & budget
  • Target audience & strategy
  • Implementation & creativity
  • Results & evaluation - please ensure these relate directly to your objectives
  • Why your entry should win?

Any entries that do not include information under all of these headings will be marked down. Please upload a company logo and / or campaign image along with your entry and maximum of three supporting materials.

 

CONSULTANCY/IN-HOUSE PROFESSIONAL CATEGORIES

The Jury will be looking for an expert who has mastered the domain they are representing. They will look for knowledge gathered by the nominee and the way it has been used in last one year creatively.

Specific questions should be answered in 1000 words in total and should relate to work undertaken between January 2016 – December 2016. In-house professional should be born in or before 1977 and consultancy individual in or before 1980.

Please note entries can be self nominated or nominated by a third party or a client or consultancy. Only thing to remember is the judges are not looking for CVs. 

 

SPECIAL AWARDS CATEGORIES

The jury will be looking for teams and consultancies that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to PR. The jury will also consider the structure, presentation and clarity of each entry. Specific answers should not exceed 1500 words in total and should focus on work completed between January 2016 –December 2016

Each entry must include information under the following headings in maximum of 1500 words:

  • Details of the team/consultancy
  • Team/consultancy goals and objectives
  • Recent campaign and work examples
  • Recent achievements 
  • Challenges
  • Why your team/consultancy should win

Any entries that do not include information under all of these headings will be marked down.

Please upload a company logo along with your entry and up to three pieces of supporting materials.

 

SUPPORTING MATERIALS

A company or campaign logo (in JPEG format, max 2MB) must be uploaded along with each entry (this will be used on the website and in the event brochure should you be shortlisted). 

If appropriate, you may upload upto three pieces of supporting materials along with your entry. These can be in JPEG, PDF or Microsoft Word format, must be under 2MB and could include items such as:

  • Audited accounts
  • Glimpses of media coverage/media evaluation
  • Client references/testimonials
  • Website analytics/marketing materials/photography/weblinks
  • Market research findings
  • Video (include a URL to video in entry form)

If you wish to include a CD/DVD as your supporting document, please contact: Hina Issar Huria at 9811025258 or at director@fulcrumawards.com