Winners 2017

The organizers of Fulcrum Awards, PRomise Foundation (organisers of PRAXIS) and (a leading online magazine for PR professionals) announced the winners on Saturday, September 16th at a gala evening at Hotel Fairmont, Jaipur. The awards night saw a gathering of over 600 professionals from the communications business.  A jury of 18 eminent communications leaders, which was chaired by My P Balaji decided the winners through rigorous online and offline judging. This year onwards The Fulcrum Awards has partnered with PwC as the Process Reviewer, a one-of-its-kind in the communications business.

The ceremony commenced by honouring Mr . Narahari KS with The Lifetime Achievement Award. The evening saw compelling campaigns compete for Gold, Silver and Bronze in the 11 sub-categories for Technique Awards. Winners were also announced for individual achievers in Individual In house and Consultancy categories and the Special Awards Categories.

This year the Fulcrum Awards had over 300 entries from over 75 organisations. The complete list of winners is given below.



Technique Category


C1.Best use of Content

 Campaign Title----| Entrant name ---Partner Organisation

Gold ----#TeaForTrump---- ARM Worldwide- --Tea-a-Me Teas

Silver----Creating A Human Face----Flipkart

Bronze----Building Bitcoin - "Bit-by-Bit"---- Value 360 Communications---Unocoin


C2.Best Use Of Creativity & Innovation

 Campaign Title---- Entrant name -Partner Organisation

Gold ----UnHungry India - A Beginning---- Adfactors PR--- Godrej Appliances

Silver---- #CrossTheLine---- Genesis Burson-Marsteller---Star Sports

Bronze----Hunting down Fraudsters with Experian HUNTER ---- Weber Shandwick---Experian India


C3. Best Use Of Event

 Campaign Title---- Entrant name ---Partner Organisation

Gold----Big Billion Days 2016----Flipkart

Silver----Love Digital in the times of Demonetisation---- Adfactors PR--- ICICI Bank

Bronze---- Lakme Fashion Week Winter Festive 2016----Edelman India---Hindustan Unilever


C4. Best Use Of Digital

Campaign Title---- Entrant name ---Partner Organisation

Gold----#TeaforTrump---- ARM Worldwide ----Tea-a-Me Teas

Silver----Get Angry! ----Viacom18 Media

Bronze----Khul Ke Jiyo Ghar Ke Baahar!----Godrej


C5.Best Use Of Integrated Communications

Campaign Title---- Entrant name ---Partner Organisation

 Gold----Back To Work with Medela ----Genesis Burson Marsteller ---Medela India

Silver----Elephants can fly ----Adfactors PR ---Government of Jharkhand

 Bronze---- PaytmKaro  Changing the way India makes payments---- Value 360 Communications--- Paytm


 C6. Best Use Of Public Affairs

 Campaign Title---- Entrant name ---Partner Organisation

 Gold----Breaking Barriers to Open Skies----Avian Media ---Vistara

 Silver----Blazing a New Trail in Tobacco Control: The DDC Model ----MD Niche Media Consultants ---Campaign For Tobacco Free Kids

 Bronze----Elephants can fly ----Adfactors PR ---Government of Jharkhand


 C7.Best Management of Crisis

 Campaign Title---- Entrant name ---Partner  Organisation

 Gold----State Bank of India : Braving the tsunami of demonetization----Adfactors PR--- State Bank of India

 Silver----Saving Cloud Telephony ----Value 360 Communications--- Knowlarity


 C8. Best Use Of Internal Communications

 Campaign Title---- Entrant name ---Partner  Organisation

 Gold---- No Winner

 Silver----Reignite Flipkart---- Flipkart

 Bronze---- DONT GO RED - Maintaining Integrity at Viacom18---- Viacom18 Media


 C9.Best New Product Launch

  Campaign Title---- Entrant name ---Partner  Organisation

 Gold----Launch of Goodknight Fabric Roll On--- Godrej

 Silver----#MakeMusicSocial ----Genesis Burson Marsteller--- Logitech Electronic India

 Bronze----Different Creates Better ----Text100 ---Lenovo India


 C10.Best Use Of Media Relations

 Campaign Title ---- Entrant name ---Partner  Organisation

 Gold----Elephants can fly ----Adfactors PR ---Government of Jharkhand

 Silver----Vivo Himalayan Escapade---- Perfect Relations -Accord PR--- Vivo Mobiles

 Bronze----Know Your Banking Rights ----Adfactors PR ---The Banking Codes and Standards Board of India (BCSBI)


C11. Best CSR Campaign

Campaign Title---- Entrant name ---Partner  Organisation

Gold----YES! I am the CHANGE---- Yes Foundation

Silver----Sparkling Eyes Program - Titan Eyeplus----Rediffusion -Edelman ---Titan

Bronze----Because educating a girl will change the society----Adfactors PR--- Godrej & Boyce


Individual Awards

Consultancy Professional - Lifestyle & Luxury & Sports: Gauri Kohli ,Director – Luxury, PR Pundit
Consultancy Professional - Healthcare & Pharma: Ritika Jauhari ,Director PR & Advocacy, S.P.A.G.
Consultancy Professional - Not For Profit: BN Kumar, Executive Director, Concept PR
Consultancy Professional - Associations: Aman Gupta, Country Representative, India, Partnership To Fight Chronic   Diseases, Managing Partner S.PAG
Consultancy Professional - Banking & Financial Services: Kunal Kishore, Co-Founder & Director, Value 360 Communications
In-House Professional – Automobile: Jatin Aggarwal, Director - Communications, Renault India
In-House Professional - Healthcare & Pharma: Melissa Arulappan, Senior Director Corporate Communications, Quintiles Research (India) Pvt Ltd
In-House Professional - Banking & Financial Services:  Mona Kwatra, Group Head - Corporate Communications, Edelweiss Group
In-House Professional – Services: Amandeep Singh (Chief General Manager , Corporate Communications) Indraprastha Gas Limited

Special Awards

 In House Team of the year - Mid-size : Motilal Oswal Financial Services 
 In House Team of the year – Large: Flipkart 
 PR consultancy of the year  - Emerging : Wordswork  
 PR consultancy of the year - Mid Size : Fuzion  PR 
 PR consultancy of the year – Large  : Avian Media
 PR consultancy of the year – Giant :  MSLGROUP India